How do you communicate “science communication”?

One of my tasks for today was to write a 1800 character text about Science communication for the professor installation booklet at Lund University. Or rather, about Vetenskapskommunikation, where “vetenskap” includes not only natural sciences, but also e.g. social sciences, that, in turn, includes research fields concerning science communication, public understanding of science and how science is communicated in schools and in informal settings. Many times, I have observed that the wide range of topics included in “Vetenskapskommunikation” leads to confused communications.